COVID-19 Bulletin

Adding Creativity to the Personalization Process during COVID-19

As COVID-19 cases continue to rise across the country, now more than ever, senior living communities are forced to be creative in how their sales and marketing teams engage with their prospective residents. The focus here is on ways to keep resident personalizations moving forward.

Historically, the personalization process has been very high touch with most of the interaction done face-toface. So, what do you do if you can’t meet with your prospective residents face-to-face? This is exactly what we are seeing happen as leading senior living communities continue to work with their residents on selecting finishes for their new home. Two things that exist are great customer service and technology. Marrying these two can create an innovative approach to serving your residents during this unprecedented time.

What does that look like? Read more here.

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