Small details can lead to big problems.
During the presales process, communities often rely on general marketing floorplans to convey ideas of space, layout, and design. However, by the time a project secures financing and moves into construction, certain features may have been revised or removed, leading to a potential disconnect with residents.
Keep an eye on the details and communicate changes clearly.
Personalization Tip: Compare marketing floorplans against final construction.
BlueFingerprint is an extension of the team. We can help identify changes to the details so you can communicate effectively to partners and residents and ensure expectations are met for everyone.
